Motherhood is a full-time job. Tender honors the strength, perseverance, and love that goes into caretaking. We’ve made it our primary goal to make the essentials accessible.
Borne out of a need to help mothers, especially those on the margins, Tender’s founder, Jaycina Almond, sought to create something that combined her passion for philanthropy with her experience as a mama.
We are committed to being a safe haven for the mothers of Atlanta using the power of our community to protect and provide our mamas with the TLC they deserve.